Know What People Want. Instantly.
Know What People Want. Instantly.
Turn emotions into actionable insights.
Turn emotions into actionable insights.
AI Technology patented by
US Patent Office
China IP Office











Backed by Science, Validated by Industry










97% Accuracy | 10+ years of award-winning research
Unlock the Power of Emotional Insights
Unlock the Power of Emotional Insights
Unlock the Power of Emotional Insights
Digital Emotional Intelligence for Building Experiences People Love
Digital Emotional Intelligence for Building Experiences People Love
Designed for Teams Who Build, Launch, and Optimize Digital Experiences
Designed for Teams Who Build, Launch, and Optimize Digital Experiences


For Marketers
For Marketers
Test campaign effectiveness, refine messaging, and increase engagement through emotional connection.
Test campaign effectiveness, refine messaging, and increase engagement through emotional connection.


For Product Teams
For Product Teams
Validate features, optimize onboarding flows, and build experiences users genuinely love.
Validate features, optimize onboarding flows, and build experiences users genuinely love.


For UX Researchers
For UX Researchers
Replace months of manual testing with instant, automated emotional insights.
Replace months of manual testing with instant, automated emotional insights.
Ever Doubted If Your Digital Experience Actually Works?
Ever Doubted If Your Digital Experience Actually Works?
Ever Doubted If Your Digital Experience Actually Works?
OptimizingAI accelerates decisions with real-time Emotional Intelligence
OptimizingAI accelerates decisions with real-time Emotional Intelligence
Long Duration
Traditional UX research takes 3–4 months—while your competitors move ahead.
High Cost
€611B is lost annually due to poor user experiences that could have been fixed.
Poor Retention
88% of users never return after a negative experience—but you won't know why.
Missed Opportunities
That feature you almost cut? It might create your strongest emotional connection and improve retention.
Long Duration
Traditional UX research takes 3–4 months—while your competitors move ahead.
High Cost
€611B is lost annually due to poor user experiences that could have been fixed.
Poor Retention
88% of users never return after a negative experience—but you won't know why.
Missed Opportunities
That feature you almost cut? It might create your strongest emotional connection and improve retention.
Long Duration
Traditional UX research takes 3–4 months—while your competitors move ahead.
High Cost
€611B is lost annually due to poor user experiences that could have been fixed.
Poor Retention
88% of users never return after a negative experience—but you won't know why.
Missed Opportunities
That feature you almost cut? It might create your strongest emotional connection and improve retention.
Smarter Testing, Deeper Insights
Smarter Testing, Deeper Insights
Transform digital experiences with real-time emotional intelligence that captures everything from genuine delight to subtle stress signals.
How OptimizingAI Works

Frictionless Data Collection
No wearables —just seamless webcam-based emotional insights while users engage with your product.

Science-Grade Accuracy
Backed by 10+ years of award-winning R&D, OptimizingAI analyzes facial expressions, vital signs, and posture to deliver user insights.

Actionable Insights Dashboard
Visualize emotional journeys, identify moments of delight or frustration, and make data-driven decisions in real-time.
Emotion & Vital Signals What We Measure
Emotion & Vital Signals What We Measure
Emotion & Vital Signals What We Measure
Achieve cutting-edge accuracy in emotion and biometric detection using only a webcam - comparable to wearable devices.
Achieve cutting-edge accuracy in emotion and biometric detection using only a webcam - comparable to wearable devices.
Achieve cutting-edge accuracy in emotion and biometric detection using only a webcam - comparable to wearable devices.
Tiredness
Detect cognitive fatigue when users become overwhelmed to help optimize journey lengthRetry
Heart Rate
Track elevated or calming heart rate patterns alongside emotional responses to identify stress triggers or high-engagement peaks.
HRV
Track heart rate variability to monitor stress level patterns and in response to friction points.
Emotion
Detect moment-by-moment user emotions (delight, confusion, frustration) to understand true engagement with your digital experience.
Alertness
Measure shifts in focus to spot when users disengage, so you can optimize pacing and clarity.
Stress
Identify stress spikes in real time as users navigate your flows. See where design, messaging, or friction triggers unintended tension—and fix it before it costs conversions.
Micro-behaviors
Capture unconscious reactions that signal friction or ease, helping teams refine interaction design.
Posture
Track subtle shifts in body posture that signal disengagement or frustration. Spot when users lean back, lose focus, or hesitate, and redesign those moments for smoother interactions.
Eye Tracking
Track gaze patterns to reveal visual hierarchy effectiveness and participants' focus levels
Accuracy
Accuracy
Mean of Error
Standard Deviation
Accuracy
Mean of Error
Standard Deviation
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
How does OptimizingAI protect user privacy?
How quickly can we implement OptimizingAI?
How does OptimizingAI compare to traditional user research?
How does OptimizingAI protect user privacy?
How quickly can we implement OptimizingAI?
How does OptimizingAI compare to traditional user research?
How does OptimizingAI protect user privacy?
How quickly can we implement OptimizingAI?
How does OptimizingAI compare to traditional user research?
Start analyzing user emotions for free
Start analyzing user emotions for free
Start analyzing user emotions for free
Smarter Testing, Deeper Insights
Transform digital experiences with real-time emotional intelligence that captures everything from genuine delight to subtle stress signals.




View Projects


High
Optimization Priority
Happy (Dominant emotion )
Target Emotion Achievements
Low
Average Engagement Score
Know What People Want. Instantly.
Turn emotions into actionable insights.
AI Technology patented by
US Patent Office
China IP Office

Backed by Science, Validated by Industry





97% Accuracy | 10+ years of award-winning research
Designed for Teams Who Build, Launch, and Optimize Digital Experiences

For Marketers
Test campaign effectiveness, refine messaging, and increase engagement through emotional connection.

For Product Teams
Validate features, optimize onboarding flows, and build experiences users genuinely love.

For UX Researchers
Replace months of manual testing with instant, automated emotional insights.
How OptimizingAI Works

Frictionless Data Collection
No wearables —just seamless webcam-based emotional insights while users engage with your product.

Science-Grade Accuracy
Backed by 10+ years of award-winning R&D, OptimizingAI analyzes facial expressions, vital signs, and posture to deliver user insights.

Actionable Insights Dashboard
Visualize emotional journeys, identify moments of delight or frustration, and make data-driven decisions in real-time.
How OptimizingAI Works

Frictionless Data Collection
No wearables —just seamless webcam-based emotional insights while users engage with your product.

Science-Grade Accuracy
Backed by 10+ years of award-winning R&D, OptimizingAI analyzes facial expressions, vital signs, and posture to deliver user insights.

Actionable Insights Dashboard
Visualize emotional journeys, identify moments of delight or frustration, and make data-driven decisions in real-time.